Exclusive interview with Li Dongshuo, CEO of UMU Technology: UMU is born for mobile learning, and only by creating value can we surpass everything (Part 1)

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If you have participated in some reading clubs recently, or have taken [learning courses](http://www.cd news.biz/cdnews_site/docDetail.jsp?coluid=433&docid=104135374), you may have seen lecturers or hosts using an App called UMU to interact at the event.

What is UMU? Simply put, UMU is an easy-to-use interactive learning platform. In this era of knowledge sharing, everyone’s knowledge and experience can be extracted and refined and shared with others. Using the rich interactive and action learning methods provided by UMU, people can initiate surveys and ask questions on-site. Not only is it easy to share, but they can also participate in micro-lectures and live broadcasts remotely to promote mutual communication and interaction.

——What’s even better is that the results of interactive participation can be presented to all participants instantly. UMU invites people around you to join in through various forms, connects people and knowledge, accelerates the flow of knowledge, and allows everyone to integrate, share, and gain.

Speaking of the origin of UMU, we must mention Li Dongshuo, a young entrepreneur who once worked at Google. The reason why he had the idea to found UMU must be traced back to 2013; at that time, Li Dongshuo, who was still serving as the director of the business cooperation department at Google, happened to have an opportunity to go to the United States to attend the [ATD Conference] (http://www.atdconference.org/) and [Google I/O Annual Conference] (https://events.google.com/io/). He is full of longing for this opportunity and looks forward to communicating with many industry leaders from around the world.

Faced with these two international events, which were attended by more than 10,000 industry experts, Li Dongshuo was very happy to have the opportunity to attend them. However, he soon discovered that the problem with such large-scale events was that there was a clear lack of communication in the event. In other words, there is a huge gap between speakers and conference participants. Although everyone is in the same conference center and communicates in the same professional language, it is not possible to effectively allow each other to participate in dialogue and communication.

Everyone’s sharing will inspire others and there will be more opportunities to learn from peers.

Then, Li Dongshuo thought of the smartphones that were just emerging at that time, and felt that he could use the power of mobile networks to give everyone the opportunity to take the initiative and share their own opinions with the outside world. Therefore, he seized this opportunity and determined to use his training experience and information science background in the past eleven years to design an App prototype that facilitates interaction and communication, and this is the origin of UMU.

After seeing the demonstration of the prototype of the product, a group of professionals around him expressed enthusiastic support and encouragement, which prompted Li Dongshuo to leave Google and embark on the journey of entrepreneurship. He began to organize a team in 2014 and officially invested in the development of UMU. However, in just three years, 50 companies among the top 500 companies in the world are currently using UMU. In addition, you can also see this App in more than 180 countries around the world, which can be said to have achieved remarkable results.

☛ Continue reading “Exclusive interview with Li Dongshuo, CEO of UMU Technology: UMU is born for mobile learning, only by creating value can we surpass everything (Part 2)”

★ Photo Credit: UMU official website

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