Exclusive interview with Li Dongshuo, CEO of UMU Technology: UMU is born for mobile learning, and only by creating value can we surpass everything (Part 2)

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To put it simply, the selling point of UMU is that you can use your mobile phone to organize interactions and micro-lessons at any time, and then use the big screen to simultaneously display the learning results. In this way, the mobile network can be upgraded into an interactive classroom that combines online and offline, allowing everyone to integrate, share and gain.

The members of the UMU Technology team responsible for building UMU’s core technologies and products mainly come from well-known Internet companies such as Google, Baidu, 360, Sohu and JD.com. The founder Li Dongshuo also comes from a well-known family and has served at Google for seven years.

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Li Dongshuo pointed out that Youmu Technology currently has offices in Beijing, China and Silicon Valley, USA. Among the 45 employees, half are responsible for product development, while another ten are responsible for operations and ten are responsible for customer service. In the second half of this year, it is expected to expand the size of the Silicon Valley office and accelerate UMU’s global layout.

At present, more than 200,000 lecturers around the world have adopted UMU, which has also allowed UMU to successfully enter the education and training market. Li Dongshuo believes that blended learning is the trend of the future and everyone should be given the opportunity to participate in discussions and exchanges. Therefore, Youmu Technology will combine the concept of blended learning and focus on the development of self-operated copyrighted content.

Youmu Technology hopes to integrate educational resources from around the world to help teachers, speakers and the general audience improve their teaching effects and experience. Looking back on past development, Youmu Technology released the Chinese version in April 2015, followed by the global version in May.

Li Dongshuo is also very optimistic about the development of the Taiwan market, so he chose to cooperate with [Taiyi International Consulting Group] (http://www.timingasia.com/).

Open UMU and through the beautifully designed operating interface, in addition to quickly conducting interactive sessions such as check-in, leaving messages and questionnaires, the lecturer can also create a micro-lecture of up to five minutes in length through simple guidance (audio, video, text and other content can be integrated).

Li Dongshuo said: “Under the premise that users’ time is becoming more and more fragmented, micro-courses will become a new carrier of content. We use the length of the segments to correspond to the learning time of the segments, which can significantly lower the threshold for content production and experience sharing, and is also in line with the principle of people’s minimum actions.”

In the future, Youmu Technology plans to extend the length of each micro class to fifteen minutes, making the presentation of course content more diverse. Of course, this decision is naturally in line with the current main trend of international learning.

UMU connects people and knowledge, accelerates the flow of knowledge, makes blended learning and social learning standard, and leads the comprehensive upgrade of learning to the community era.

In the face of today’s various payment-for-knowledge platforms rushing to seize the market, and even the phenomenon of “bad money driving out good money” has begun to occur, Li Dongshuo said earnestly, “Teaching is a means, and learning is the purpose. Only by helping learners achieve success and can be transformed into specific behaviors or results, will all this be meaningful.”

Through the assistance of UMU, lecturers can quickly grasp the dynamics of students, and can also help learners achieve the goals of lean learning and reduce unnecessary consumption of time and energy. It can be said to kill two birds with one stone.

In the past, in organizations with more than 150 people, knowledge transmission was prone to gaps. Fortunately, the emergence of mobile networks has broken down this communication barrier. Not only will UMU continue to act as a driving force behind the scenes, it will also plan to build a public version of the platform and begin to enter the course market. In the future, it will also help outstanding lecturers and creators sell excellent teaching content and promote the upgrading of the mobile learning industry.

CEO Li said: “Only by creating value can we transcend everything.” He and his entrepreneurial team created the UMU app not to chase the mobile learning craze, but to truly understand the needs of the times. He also sincerely hopes that through the help of UMU, people from all over the world can find the joy and value of learning!

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★ Photo Credit: UMU official website

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