Five key steps to build a personal brand: start with inventory of resources, setting target audience and market segmentation
[
](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_lEjZoL1v5S_9dhN6AioqhntaLY1dC8pFzXnRwCfeE-uVfFd_7ZMC4ikokeY66SrodUyGat6qpnJRFyLraFQVAX7oN8q m_aUoKt6WQVLTJWu1Pf7rYlAnBQ21_Fx3iL8KEyllJvOBadUW/s1600/%25E6%2589%2593%25E9%2 580%25A0%25E5%2580%258B%25E4%25BA%25BA%25E5%2593%2581%251C%25E7%2589%258C.jpg)
This morning, a friend who had previously listened to the “Building My Personal Brand” lecture came to me.
This friend is not only an excellent photographer, but also a very caring father. He currently runs a photography studio and is particularly good at parent-child photography.
He actually has his own ideas about starting a business and understands the importance of building a [personal brand] (https://www.contenthacker.today/2018/03/how-to-build-your-brand-and-reputation.html), so he wanted to register a simple and easy-to-remember domain name very early on, and planned to build a distinctive official website. Unfortunately, because I am not very familiar with the WordPress system, the progress of website construction is a bit delayed.
Since attending the “Building My Personal Brand” lecture last time, he followed my suggestion and decided to build his own official website based on Google Blogger. In just two hours this morning, I helped him register the domain name, bind the URL, set up SSL, and install his favorite version. Well, that sounds efficient, right?
Some people may wonder, isn’t Blogger just a blogging platform? It’s okay to write a blog, but is it suitable to use it as an official website? Well, the answer is of course yes. As long as you choose the right layout, Blogger can also be transformed into a beautiful official website. If you don’t believe it, you can also refer to the two websites “Lecturer Association” or “Vista Cheng”!
In fact, whether you use WordPress to build a website, use a ready-made platform, or hire someone to build a customized website, for those who want to build a personal brand, I would recommend that you first take stock of the resources and strengths at hand, think clearly about your positioning and market segmentation, and then start taking action!
To put it simply, building a personal brand can be simplified into five key steps, namely: taking stock of resource strengths, setting [goals and objectives] Public](https://www.contenthacker.today/2019/01/4-ways-to-better-understand-your-target-audience.html) differentiate from the market, refine unique value propositions, plan content and marketing strategies, and operate communities and self-media.
Of course, these five steps may not seem difficult at first glance, but when you actually do it, you may find many hidden problems or bottlenecks. However, it doesn’t matter. Just like when I planned the service “Vista Writing Companion Program”, I just wanted to accompany friends who are interested in learning writing for a while…
If anyone is interested in building a personal brand based on Blogger or WordPress, I can also plan a series of courses and lectures to help you successfully manage your own personal brand! If you have any ideas or suggestions, you are welcome to contact.
★ Welcome to like the “Vista Writing Companion Program” fan page!
★ Do you want your copywriting to be liked by more people? Come and watch “[Slow Reading and Understanding in Seconds] (https://www.books.com.tw/exep/assp.php/vista/products/0010973827?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202605)”.
★ To improve your content power, please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”
★ Photo Credit: Austin Distel
Further reading
📖 深入探索相關主題
