If you want to attract customers to your door, you must first be seen
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When opening a business, the most important thing is to have income. The boss’s wish is that customers can flow in like water.
For a company, starting from the moment it opens the door every morning, costs are incurred every second, including various expenses such as software and hardware, product procurement, and research and development. Now managers and employees will basically know how much income they need every day to equal or surpass? The question that operators often think about is how much do they need to do each month to break even? How much performance do you need to do every year to achieve the goal?
Last night, I passed a restaurant during meal time. I saw neither customers nor employees. I felt that this restaurant was a kind of “installation art”. The decoration and furnishings of the restaurant are obviously very high-quality, but they are not popular at all. The reason is very simple, because even the employees are not seen!
As I approach the door, I see a sign inviting me to add LINE or follow me on Instagram, with discounts and activities written all over it. Why are there so many activities that combine technology and fashion, but no one comes in?
There are a few chairs in the waiting area outside, which should indicate that business is good. However, a waiting area is set up, but no customers are seen queuing or using it? The paradox is that there are many tables in the restaurant. If there are no guests during meal time, it will feel like there are too many tables and chairs, making it even more deserted.
We all see that restaurants have made a lot of efforts, why don’t customers come in?
Based on the above observation of the business model of this restaurant, there are three suggestions that you can try to make. It should be able to improve the current situation. The key point is to implement changes to be effective. Share it with your class learning partners, convert what you learn into your own, and then apply it to truly learn and use it.
Use these three points of service mentality to attract customers to come in and make purchases:
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ㄧ. “Facade” service: The entrance of the facade is like a person’s face, with a sincere smile, which is usually loved by everyone. The receptionist at the door greets you with a cold expression, and the customer turns away directly before entering the door.
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“Create” the environment: A warm dining environment can make people want to come back. It’s not just the beautiful design of the environment that attracts customers. Just like a promotion, it’s not just a matter of posting notices to show that it’s done. Instead, during the service process, the air conditioning of the environment, the temperature of the meals, the choice of music, the attitude of the staff, etc., you can actively listen to the voices of customers to see if they care about their dining experience.
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“Positive” attitude: When opening a restaurant to do business, the most important thing is to have popularity, customer support, and a group of employees who are active and willing to serve. Only in this way can we bring good quality dining to customers. How to satisfy customers, we must first satisfy employees, and how to make employees full of positive service attitude. We must have a culture and spirit of restaurant management. It does not necessarily have to have a formal standard operating procedure. There must be a training mechanism with flexible space. Investing in employee education and training can allow employees to grow, and in comparison, the company will also grow.
If you can do these three things, you will at least get better. If we want to get customers to come and spend money, we must exceed their expectations. The reason is simple. This is because customers are usually more attentive and understand details better than us. So, we must do more!
I have visited several well-known restaurants during this period. Usually, the business is good at the restaurants, especially when there are customers waiting in line. There must be reception staff at the door of the restaurant to arrange for customers, and the staff’s expressions are definitely smiling and positive.
There are several deserted shops. Usually there are no service staff at the counter or at the door, and sometimes there is no staff on site. Occasionally, when I see the expressions of the employees, I feel that they have to go to work, and there is an indescribable pain. Let us feel their emotions while dining, so that we may not think about the past again, unless we have no choice but to go there.
This is why, even though they are the same restaurants and open in very similar styles, why are some restaurants so popular while others are so unpopular?
If you want a good business, you must rely on your own abilities, and you must pay attention to every detail. The most important thing is to treat everyone well and respect everyone.
I have contacted several catering service cases, and some situations have occurred, such as: leaders are faced with a sense of business crisis, some want to transform, and they all express their desire to make breakthroughs and changes. They feel that it is difficult for employees to change and teach, and some employees think that the boss is difficult to communicate. In short, no one wants to do business that is losing money.
Usually I will tell you more directly that we all want to perform well and make money. Think about it from the bottom of your heart, how much do we pay? How much investment? Instead of complaining more than doing, or doing things with a comparative mentality, just like others making money by making barbecue, I also want to add barbecue dishes. Obviously I am an expert in hot pot restaurants, but it makes customers unclear about what the store mainly sells?
Of course, don’t think that the economic downturn will affect your mentality of making it difficult to do business, because even when the economy is bad, there are still many profitable stores, right? It’s about knowing how to stand up for yourself or find solutions to problems.
If the direction is wrong, your efforts will be in vain; if the method is wrong, you will not be able to charge. Therefore, we must think carefully and choose to do the right thing.
The core value of management is to be able to look at yourself, see your own shortcomings, and strive to continue to be at the stage of how to make yourself better, and then how to help more people grow together.
All in all, if you want customers to flow in like water, you must first have a good environment. You must create it with your own heart and try to make yourself better. For example, you should first create your own state of mind. Once your mood is good, your mood will be better. As the saying goes, “image comes from the heart”, and others will naturally feel it. Instead of always trying to change other people’s mentality, or complaining about why business is not doing well.
If the heart is not difficult, business will not be difficult.
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