[Podcast] Personal brand management practice: How to define your own personal brand?
Last week, I was very happy to have the opportunity to talk with Luo Runsheng (opens in a new tab), the co-founder of “Financial Management +1 Course (opens in a new tab)”. Luo Da (opens in a new tab) is an investment and financial management expert. In addition to his work, he also writes columns in the media to share financial management information with readers and friends. And because he started to embark on the road of personal branding, we will start from here…
In the first episode of the program (opens in a new tab), we talked about What is personal branding (opens in a new tab)? Next, I want to continue to share with you how to define your own personal brand? If you are interested in Building a Personal Brand (opens in a new tab), welcome to listen to this episode!
★ Key points of discussion in this podcast:
0:18 How we can develop our personal brands 1:21 Identify your interests and expertise 3:12 Take inventory of the resources and connections at hand 6:12 How to make your strengths visible to the outside world 7:56 What personality traits make you stand out?
★ Welcome to register for the “Personal Brand Management Practice” online course bit.ly/3fmgr5Q (opens in a new tab)
★ Subscribe to the newsletter https://iamvista.substack.com/ (opens in a new tab)
Simply put, how do we define our personal brand? Vista recommends that you follow the following four steps:
First, carefully assess what are your interests, expertise, and style? Secondly, please take stock of the resources you have at hand and choose the direction suitable for development? Thinking about how to make your strengths visible to the outside world? And what personality traits do you have that make you stand out?
If you still want to hear more about my specific methods of building a personal brand, you are welcome to sign up for the “Personal Brand Management Practice (opens in a new tab)” online course!
★ Want to build your personal brand? Come and sign up for the “Personal Brand Management Practice (opens in a new tab)” online course.
Further reading
- “Vista’s Little Voice”: How to find your own keywords
- [Podcast] Personal brand management practice: What is a personal brand?
- Build your private board of directors: Let growth no longer be lonely or blind
Next step
Bring this topic to your team
Vista Cheng speaks and runs workshops on AI workflows, writing and content systems for companies, schools and public agencies.
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