"Teacher Lan Career School" A-class lecture: Teacher Vista talks about content-based marketing
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Good morning, everyone!
Previously, I had the opportunity to meet Teacher Lan Ruying (https://www.facebook.com/profile.php?id=100000729591742) due to the introduction of the publishing house, and was fortunate enough to appear on her radio program “Teacher Lan Career School” (http:// www.uni967.com/newweb/index.php?menu=2&page=2_4&ID=180)”, talk about [content-based marketing] (http://bit.ly/vista-content-marketing-book).
In this one-hour program, I talked to Teacher Lan about how to write empathetic copywriting in the age of marketing. At the same time, I also recommend that you use the simple and easy-to-use “FAB Sales Rules” to write super bright articles!
Understand FAB sales rules
What is the “FAB Selling Technique”? F stands for Feature or Fact, which refers to the attributes or functions of the product. For example, Xiaomi Mi Band 1S has a new heartbeat detector, so it can not only monitor exercise data and sleep quality, but also understand the user’s heartbeat. And A stands for Advantage, which means advantage. What is the difference between you and your competitors? For example, the Xiaomi Mi Band is quite lightweight, weighing only 5 grams, but it has many functions and is easier to “forget that it exists” than other wearable devices. As for B, it is Benefit, which is also the benefit and value that customers value most. Let us take the Xiaomi bracelet as an example again. If we simply talk about functions such as recording sports data, perhaps the sports bracelets from each brand are similar, and it is difficult to really make consumers’ eyes shine. Therefore, only by appealing to the benefits that can be brought to consumers can we win eyeballs.
How to use content to convey your inner feelings? First of all, of course, you have to open your eyes and observe carefully! As for what other highlights are there? You are welcome to tune into Universe Radio Station (FM96.7) at 7pm on February 18th (Tuesday) to listen to the wonderful conversation between Teacher Lan and Teacher Vista!
★ Welcome to subscribe to Vstar e-newsletter.
★ Want to create a marketing campaign that can help sales? Come and read “Content-inspired marketing”.
★ Do you want your copywriting to be liked by more people? “Slow Reading and Understanding in Seconds” can help you attract attention.
★ Welcome to purchase the audio course “Create Content Marketing from 0 to 1”.
★ To improve your content power, please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”
★ Photo Credit: “Teacher Lan Career School”
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