Three steps to easily produce high-quality content: the writing skills I learned from "Content Touch Marketing"

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The author of this article Mi editor often appears in the Facebook group “Xiaobian Ai Investment Online Reading Club”. Thank you for authorizing “Content Hacker” website to reprint. Thank you hereby.

What exactly is content marketing? In fact, it is very simple. For example, the articles posted by editor Mi in the Facebook groups “Editor’s Love Investment Online Reading Club” and “Reader Classmate Association” are a type of content marketing.

Why is content marketing important? That’s because each of us has limited time and needs to make good use of it. Just think about it, if you join a club today, and the moderator’s last name happens to be “Ye”, and his favorite thing to do every day is to express his love for “comments” on the board, then unless everyone also has a good impression of the caption, I believe everyone will want to quit the club immediately.

Since professional content hacker is not advisable, what should the editor do to retain the audience in a timely manner? In fact, it is very simple, that is, providing useful information to community members. In other words, we must first take care of the content before we can do marketing.

However, for many people, writing content is easier said than done. It’s like every time your boss forces you to hand in a copy tomorrow, even if your hair has been pulled out to the point where your scalp will feel cold when the cold wind blows, the Word file in front of you is still blank. It’s like the deadline is right in front of you, but the muse still doesn’t want to stop, leaving you struggling in place.

So is there any method that can quickly solve your troubles and quickly allow you to produce high-quality content? The answer is yes. The book “Content-based Marketing” provides several good methods.

First, the purpose and object of writing must be clarified. For example you must know:

• Which groups will be interested in our products and services?

• What are these people’s motivations for purchasing products and services?

• In what scenarios or situations will they need these services and products?

• And what kind of overall benefits can our products and services bring to these groups?

Only after you first define your audience and find out their pain points can you write good and touching copy based on these pain points.

Secondly, you can observe the copywriting and slogans of other manufacturers, or you can find other people to brainstorm. Editor Mi believes that when brainstorming, you can seek people from other fields or departments to discuss together. The more different aspects of the problem are observed, the more creativity can be stimulated. Of course, if you think about it for a long time and still can’t find a good angle, you might as well take a break. Sometimes leaving yourself blank can bring more imagination.

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Next, you can use the “Golden Triangle Rule” to structure the content. At the beginning, explain the background, motivation and reason for writing this email or planning proposal, then show the context, interests and reference information of the matter, and finally write down the action plan we hope the other party will take after accepting our point of view.

For example, when I write an article about my experience, I will introduce my experience about which book I am writing today at the beginning. Next, I will introduce the viewpoints described in this book that are beneficial to readers. Finally, of course, I hope everyone can take a look at book and support the publishing industry with Taiwan dollars. 😀

Overall, Editor Mi feels that this book introduces a lot of knowledge related to content marketing. What I admire the most is that the author teaches everyone how to register “domain name”. I think for most people, this is simply a matter of another world!

In addition, I also think that the author’s Placement Marketing skills are super strong. I really hope that I can learn this invisible placement skill one day. Anyone who is interested can check out this book!

★ Want to use content marketing to grow your business? Come and take a look at “Content-inspired marketing”.

★ Do you want your copywriting to be liked by more people? Come and watch “[Slow Reading and Understanding in Seconds] (https://www.books.com.tw/exep/assp.php/vista/products/0010973827?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202605)”.

★ Welcome to purchase the audio course “Create Content Marketing from 0 to 1”.

★ To improve your content power, please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”

★ Photo Credit: Fabius Chin, Pixabay

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Further reading

• Exclusive interview with Vista from China Broadcasting News Network’s “New Book Express”: Use FAB rules to formulate formulas to painlessly write super highlights
• I watched “Content Touching Marketing”: Touching people’s hearts starts with writing, so that you can go anywhere
• Experiences from the new book sharing session of “Content-based Marketing”: first catch the eye, then talk about touching

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