Writing is a happy thing: I read Teacher Zheng Weiquan’s (Vista) new book “Content-based Marketing”
This article (opens in a new tab) The author is Zheng Junping (opens in a new tab) (Oscar Cheng), “One hit will hit!” Author of “Presentation Strategy Book for Professionals (opens in a new tab)”. Thank you for your permission to reprint, thank you hereby.
I think in the writing circle, Teacher Vista (opens in a new tab) is one of the few people I have seen who can go from conceiving the context to writing the content, and he can be called the TOP 3 fastest! I remember last May (2019), in my “One Hit! Presentation strategy book for professionals](https://www.books.com.tw/exep/assp.php/vista/products/0010817343?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201905)》 (opens in a new tab) At the second new book sharing meeting, I met Mr. Vista and attended it in person. I was so honored to be able to have a meeting and book recommendation article with Mr. Vista at the initial stage without any background or popularity. I was really honored! And what impressed me the most was that Teacher Vista wrote this article during the sharing session! Being able to produce good articles in such a short time, I believe that the experience and thinking accumulated behind it can definitely not be cultivated in one or two years, and this has also planted my personal curiosity. Why is Teacher Vista able to produce articles so quickly (https://www.vista.tw/en/blog/how-to-write-a-blog-post)? How to use the power of words (opens in a new tab) to generate content and market it to the audience?
Insights from the new book sharing session
It wasn’t until I attended the book sharing session for Mr. Vista’s second book “Content-based Marketing (opens in a new tab)” that I found several interesting points of view shared:
1. Writing is a happy thing. Not only is the cost low, you can also practice it at any time.
No matter what kind of position you hold in the workplace, whether it is an editor, a community, marketing, or business, the stage from conceiving content to actual output requires writing experience, and it is the experience of writing quickly. This ability can be trained by writing blog. You can also use videos, presentations, and notes to output your thinking. These all strengthen the power of writing.
2. The “before” and “after” of writing have their own context, formulas and methods.
Regarding the quick entry at the beginning and the graceful departure at the end, this method is very useful. Among them, articles often end in an anticlimactic situation, so how to end gracefully may include echoes before and after, shifting explanations, expected actions, etc. I believe this method of operation is also an element summarized by Vista teacher’s many years of writing experience.
All in all, I sincerely recommend the book “Content-based Marketing (opens in a new tab)”!
★ Welcome to subscribe to Vstar e-newsletter (opens in a new tab).
★ Want to create a marketing campaign that can help sales? Come and read “Content-inspired marketing (opens in a new tab)”.
★ Do you want your copywriting to be liked by more people? “Slow Reading and Understanding in Seconds (opens in a new tab)” can help you attract attention.
★ Welcome to purchase the audio course “Create Content Marketing from 0 to 1 (opens in a new tab)”.
★ To improve your content power, please don’t miss the online course “Content Power: The Super Power of Building Brands (opens in a new tab)”
★ Photo Credit: Zheng Junping
Next step
Bring this topic to your team
Vista Cheng speaks and runs workshops on AI workflows, writing and content systems for companies, schools and public agencies.
