Vesta Cocoon Diary: The Power of Writing
Photo by Maxim Ilyahov (opens in a new tab) on Unsplash (opens in a new tab)
August 13, 2021
I have been working from home for more than three months since the epidemic became serious! Staying at home has its pros and cons. For example, I have lost some weight recently because I eat normally; but also because I lack interaction with the outside world, I am even more indifferent to the passage of time. Just like the weekends that many office workers longed for in the past, they don’t mean much to me.
Although it is Friday, there is still no time to relax. The important task today is to teach colleagues from the Foreign Trade Association a course on planning and writing social copywriting. Of course, this course is conducted online. Since May, I have taught many online classes, and now I am becoming more and more proficient at teaching!
For me, although the course content is already quite familiar and I can say that I can teach it with my eyes closed, the two-hour class in the afternoon is not easy to take! In addition to controlling the time of class, I also have to interact with students through text chat at any time. I can only say that even in an online class, there are many details that need to be paid attention to.
When it comes to writing copy (opens in a new tab), many people mistakenly think that you must have good writing style, but this is not entirely true. A good piece of copywriting that makes people feel should be beautifully worded, but we also need to master the basic principles that are easy to understand. In addition to trying to make people resonate, how to design an effective call to action (opens in a new tab) in copywriting is an important key that cannot be underestimated.
Therefore, I hope to help everyone establish a correct understanding of workplace writing, clarify common blind spots and misunderstandings about copywriting, and re-establish the basic structure and logic of copywriting. Therefore, in this two-hour course, in addition to introducing you to basic information such as writing elements and writing pyramids, I will also share how to formulate and implement a content strategy?
Writing ability (opens in a new tab) is an essential ability for modern people. Through writing, we can broaden our horizons and make our ideas known to more people. As we all know, the purpose of writing is to communicate and convey, so we should organize our thoughts well and practice our expression skills at ordinary times, so that we can convey our unique opinions.
If you want to improve your writing skills and hope that you can write good and eye-catching copy, I suggest that in addition to reading more, thinking more, and writing more when you have time, you are also welcome to browse the website “I want to learn writing (opens in a new tab)” or subscribe to the “Vstar newsletter” (https://newsletter.vstar.school/ (opens in a new tab)). Maybe you can get some inspiration from it!
By the way, if you have any questions about writing, please feel free to write to me to discuss.
★ Welcome to sponsor a cup of coffee and cheer for Vista! You can also express your support by sponsoring multiple times, thank you.
★ Want to learn content marketing techniques? Welcome to register for the online course “Content Power: The Super Power of Building Brands (opens in a new tab)”.
Further reading
- “Vista Cocoon Diary”: How to improve writing efficiency
- “Vista Cocoon Diary”: Strategic Thinking of Content Production
- “Vesta Cocoon Diary”: An unexamined life is not worth living
Next step
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Vista Cheng speaks and runs workshops on AI workflows, writing and content systems for companies, schools and public agencies.
