"Vista Cocoon Diary": Buy Vista a cup of coffee
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June 21, 2021
Yes, this is a Call to action that welcomes sponsorship from friends from all walks of life. The original idea is very simple. If anyone likes the articles I write, or affirms the community activities I organize (such as book clubs, lectures or physical gatherings, etc.), you are welcome to express your support by sponsoring a cup of coffee and cheer me up! Of course, if you are willing to support me for a long time, you can also sponsor me in multiple installments or buy me a few more cups of coffee.
To be honest, I had already forgotten about this, and I don’t even know when I started putting this blue sticker on my blog? In the past few years, I have occasionally received system notifications from cash flow units, saying that another friend has invited me to have a cup of coffee through this channel!
Well, why do you want to talk to everyone about this topic now? It’s not that I particularly miss the taste of coffee right now, but I received another sponsorship from a friend today! This friend paid 500 yuan in one lump sum with a credit card, which surprised me. Because this is no longer just a cup of coffee, but a meal!
Thank you friend for your support, I will continue to work hard!
In addition to someone “buying me a cup of coffee,” there are some interesting things that are worth jotting down today.
At 2:30 in the afternoon, we continued to hold video conferences with our partners. We discussed the upcoming online training camp and started planning the direction of the curriculum. This is already the third or fourth meeting. We have gradually developed some tacit understanding and gradually developed specific consensus and direction. It is really good.
The book club held at 8pm was also held through Google Meet. I combined “[Scenario Marketing Model: In the era of unlimited media, break through the noise, transcend algorithms, and create an automatically profitable customer journey] (https://www.books.com.tw/products/0010890093?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202106)” and “Scenario Revolution: Products are scenarios, sharing is acquisition , Cross-border means connection, popularity means traffic, reconstructing the logical thinking of people and business》It is quite interesting to talk about these two books together.
That’s right! If you are interested in Context Marketing, I think you can first read “[Context Revolution](https://www.books.com.tw/ex ep/assp.php/vista/products/0010764801?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202106)》, it will feel better. Although this book was written four years ago, it’s not too late to read it now.
Maybe some friends don’t know the author of this book, Wu Sheng. In fact, he has outstanding qualifications. He is not only the founder of Scenario Lab, but also the co-founder of Luo Ji Thinking, the strategic consultant of Wu Xiaobo Channel, and the consultant of JD.com Group. He has successively served as Vice President of Vancl Eslite, Senior Vice President of JD.com, General Counsel of Lefeng.com, and Strategic Advisor of Vipshop. At the same time, he is employed as a visiting professor, tutor and visiting scholar at Cheung Kong Graduate School of Business, Peking University New Media Research Institute, Columbia University and other institutions.
I agree very much with Wu Sheng: “The essence of the scene is the possession of time. Owning the scene means owning the consumer’s time, and it will easily occupy the consumer’s mind. Therefore, the scene defines our personality, our payment rules, and our lifestyle.”
In just a few sentences, the importance of scenario has been fully expressed.
New experiences are accompanied by the creation of new scenes; new popularity is accompanied by the insight into new scenes; a new lifestyle is the popularity of a new scene.
Having said that, “asking Vista for a cup of coffee” is of course also a scene of trust. Do you think so?
★ Welcome to sponsor a cup of coffee and cheer for Vista! You can also express your support by sponsoring multiple times, thank you.
★ Want to learn content marketing techniques? Welcome to register for the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”.
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