Welcome to sign up for the [Build My Personal Brand] lecture: Refining your own unique value proposition
Recently, whether they are partners of “Vista Writing Companion Program (opens in a new tab)” or friends in the industry, many people suddenly want to talk to me and consult about building a “personal brand” (https://www.vista.tw/en/blog/build-a-personal-brand-make-good). Some people will ask me about setting up and running a blog, and some people will ask me how to exert influence through personal branding.
Personal branding (opens in a new tab) is the practice of people marketing themselves and their careers as brands.
Today alone, I met with two friends from different fields and shared with them methods and information about running personal brands. I think it can be regarded as a kind of “rental for uncles”!
When we talk about personal brand, the real focus is the role you play (opens in a new tab), and what role do you play in the eyes of others? Some people think that only entrepreneurs need to build a personal brand, but this is not necessarily true. By building a personal brand, you can create a unique combination of skills and experience that sets you apart from other professionals in your field.
There are many ways to build a personal brand, but some people only focus on tools, data or volume. In fact, this is incomplete… Well, we also need to find our own personal brand positioning, and then find the soul of your personal brand, which is the so-called “unique value proposition”.
If you want to stand out from the crowd of competitors, sometimes hard work is not enough. You must learn to have the right mentality and methods, and be familiar with digital tools and social media. You may even need a personal branding coach to help you.
Not everyone is suitable to be a personal brand mentor. It is best for this person to have practical experience and rich life experience, and he must also do this job because he truly loves it! Well, if you are interested in building your own personal brand, let Vista be your personal brand mentor and help you!
In order to help more friends build their own personal brands, I will hold a [Build My Personal Brand (opens in a new tab)] lecture on the evening of April 16th. In this lecture, I will share with you the following relevant content:
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Why do you need a personal brand?
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How to build and manage a personal brand?
*Instructions for setting up a blog and registering a website.
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Case sharing.
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Live Q&A.
If you are interested in the topic of “building a personal brand”, you are welcome to sign up (opens in a new tab)!
★ Welcome to like the “Vista Writing Companion Program (opens in a new tab)” fan page!
★ Do you want your copywriting to be liked by more people? Come and watch “Slow Reading and Understanding in Seconds (opens in a new tab)”.
★ To improve your content power, please don’t miss the online course “Content Power: The Super Power of Building Brands (opens in a new tab)”
★ Photo Credit: Danielle MacInnes (opens in a new tab)
Further reading
- Workplace Improvement Techniques in the Intelligent Era
- “Vista’s Little Voice”: How to create a colorful blog
- Why run a blog?
Next step
Bring this topic to your team
Vista Cheng speaks and runs workshops on AI workflows, writing and content systems for companies, schools and public agencies.
