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Practical insights on AI, writing, and content strategy
Write a touching title to catch your eye.
> This article was originally published in "Economic Daily" Successful copywriting is for the purpose of selling goods or services, and comprehensively reflects all your experience, professional knowledge, and your ability to form this information into words. In other words, a scene that usually impresses the audience has a business logic behind it. In the previous column, I introduced you to the formulation of content strategy. Next, let me talk to you about bidding. ...
"Writing skills" that every office worker should possess
For the office workers, don’t think that you can say “Bye Bye” to writing after leaving campus! Take civil servants as an example. From the first day they enter the public service system, civil servants will inevitably have to face various official documents for undertaking business, and they need to use official documents to handle complex tasks assigned by their superiors. Therefore, we can say that official document writing is an essential communication skill and tool for public servants. ...
"Content Marketing & Copywriting 6Hrs Practical Class" Course Experience: Master the essence of writing and marketing through industry case studies
In the classroom, the teacher attaches great importance to the interaction with the students and will not rigidly stand in front of the podium and explain the teaching content. At the beginning of the course, the teacher asked the students to introduce themselves briefly and took this opportunity to understand their backgrounds and needs. During the whole-day course, the teacher will also give examples of industries and related products that students are working in. Not only the cases of the ...
Experience using Writecream: The computer can not only select potatoes, but also write articles
For some friends, writing a blog post may be a bit difficult: not only do you need to have an idea first, then plan an outline based on it, and finally elaborate on your views and ideas. It often takes an hour or two for many people to write an article. Wouldn't it be great if someone (perhaps a robot) could do all this for you at this time?
"National Taipei University Innovation and Entrepreneurship Center Copywriting Workshop" course experience: Learn writing skills, start with reading more, writing more and learning more
In terms of content, it should be noted that a post or article is only suitable for discussing one key point to avoid making the main message of the article unclear. The title should be specific and clear, and avoid content farm or overly abstract words. For example, "10 must-visit wonderland" gives readers a weak picture of imagination. You can add 1 to 2 specific landmarks or themes to give the "wonderland" a specific image and explain why it is a "must visit".
Meet a writing master who majored in science and engineering: With a coach, writing is no longer stressful
Without coaching and deliberate practice, we can only fumble by instinct and often stand still! If you stand still and there are holes in the floor when you step on it, then I really recommend you to take Vista’s writing course. There are both online and physical courses, and you will definitely feel the progress. Having said that, when writing is no longer stressful, you can naturally write good articles!
Master the "Golden Circle Rule" and create an eye-catching presentation with marketing thinking
Friends or students in the corporate world often praise my presentations for their good presentation. Not only are the layouts beautiful, they also allow people to see the key points at a glance. In fact, rather than saying that I am a great expert in briefing design, it is better to say that I have mastered the essentials of briefing design and communication, so I can quickly design a briefing with marketing thinking.
Why is running a blog important? Let the interior designer tell you
It is of course a great thing to be able to write the story of life through the power of words! But I also feel that it would be a pity if I just publish it on my Facebook. If I can apply for or set up a blog by myself, and run it as my own home, I think it would be better!
"Brand Marketing Media Public Relations Skills" course experience: Understand the media ecosystem and master the direction of community management
> The author of this article is Chen Zhaorong, who currently serves as a private posture management coach and sports nutrition consulting coach. Thank you for the permission to reprint, hereby thank you. On the afternoon of September 15, 2019, I arranged a course for myself on "Brand Marketing, Media and Public Relations" to learn how to be good friends with the media. The lecturer Vista is Zheng Weiquan, the former editor-in-chief of "Digital Times" magazine. ...
Make full use of title elements to write good articles that people will never forget.
Subscripting is indeed a university question. Before sharing the subscripting skills with you, I think the more important thing is actually what perspective and mentality should you use to look at it? Are you eager to "catch" hot spots for the sake of traffic? Or do you sincerely want to share interesting opinions with everyone?
Find the joy of writing
Writer Yan Aileen once said: "The pain and joy of writing only count if you start writing." I agree with this statement very much, so I write happily - whether it is writing blogs, columns, product copywriting, or writing many novels, essays and new poems.
"Content Power Advanced Copywriting Workshop" course experience: Make full use of the Jiugongge tool to write a new chapter
According to my own observation, the characteristic of this "Content Power Advanced Copywriting Workshop" physical course is that Teacher Vista always leads everyone to think in a calm tone and encouraging way. At the same time, he uses many real-life examples and clear forms and methods so that we can follow and apply them in a series of ways. Through drills, each student can internalize these techniques and routines into his or her own production logic.
"Digital Marketing Product Copywriting" course experience: Writing power is your superpower
Writing is a process of "input → processing → output". In normal times, you need to read and think extensively and accumulate some materials. Apart from this, are there any other methods? The answer is of course yes.
"Brand Copywriting Workshop" course experience: Treat people with sincerity and write articles with warmth and emotion
> The authors of this article are sisters Ahua and Poline who run C.S.Y Handicraft Workshop. Thank you for your permission to reprint. We hereby express our gratitude. ...
Embark on a journey and speak to the world
January 2nd is the New Year holiday and also my birthday. So, my Facebook page was flooded with congratulatory posts from a bunch of friends that day! Thank you all, I love you. ...