Blog
Practical insights on AI, writing, and content strategy
Reading experience of "Marketing with Anyone": Tell a good and fascinating story to help customers realize their dreams
Seven Golden Rules of Sales Power When it comes to doing business, everyone knows the importance of marketing, but the question is how to engage in marketing, which is a science! Donald Trump, the author of "Marketing with Anyone". Miller is a New York Times best-selling author and the founder and CEO of the advertising media company StoryBrand. He founded the non-profit organization "The Mentoring Project" in 2009 and served on the Obama administration's "God's Love and Healthy Families" team.
Say goodbye to the traffic era, Alexa.com will terminate its service in May 2022
Now when talking about Alexa, many people may think of a smart assistant launched by Amazon in the United States, which was originally used in the Amazon Echo smart speaker. It has the functions of voice interaction, music playback, to-do list, alarm clock, podcast, playing audio books, and providing weather, traffic, sports and other real-time information. However, the protagonist of this article is not Amazon Alexa, but the Alexa Internet company that has accompanied many old Internet peopl...
Reading experience of "Getting "Women" to Buy Online: Copywriting and Design Principles to Create a 28x Repurchase Rate: Master the heart-pounding marketing rules
Insights into the Psychology of Female Consumers When it comes to the similarities and differences between the sexes, many people will think that "men and women are different", not to mention that there are some differences in areas such as thinking, interests, values, and consumer behavior. What if someone tells you now that even when writing product copy, you must first think about whether the target audience is male or female? I wonder, would you agree with this statement? Indeed, understa...
Reading experience of "Self-traffic Life": Creating a unique selling proposition is more important than selling things
I accidentally bought this book "Self-Flow Life" in a bookstore. Although this book came out as early as 2012, the simplified Chinese version was only introduced and published by CITIC Publishing Group in August 2018. There seems to be no traditional Chinese version yet. Although it was written almost ten years ago, there is still a lot of useful information in the book. I think it still has certain reference value for friends who want to start an Internet career.
Do you want to learn to design knowledge graph cards?快来报名《社群图文即战力！ Use PPT to efficiently create quality knowledge graph cards》
The time sequence has entered December, and the end of the year is the best time to do some review work. Looking back on this year, the COVID-19 epidemic is still fierce, and many people's work or lives have been affected. I am very lucky to be able to share and interact with you through my blog. During this period, in addition to the original physical teaching, I also cooperated with Orange Generation and other units of the United Daily News Department to offer several online courses, and th...
Make good use of webinars as a powerful tool for marketing promotions
Photo by Surface on Unsplash ✍️This article was originally published in the Economic Daily. Affected by the raging epidemic, many activities and training courses have been forced to move online, which has also led to a new wave of digital transformation. Over the past few days, I believe everyone has become very accustomed to using digital tools for meetings! For this reason, the frequency of use of video conferencing and webinars in industry, academia, and the public sector has increased sig...
Reading experience of "Small Group Effect: The Invisible Power Sweeping Massive Users": Make good use of profit drivers to gain the upper hand in the era of quick success and instant benefits.
Previously, I was invited to host a quarterly marketing reading group at City State Group. The book that City-State colleagues chose to read this time is "Small Group Effect: The Invisible Power Sweeping Massive Users" written by Mr. Xu Zhibin, who once worked for Tencent. It is also the third book in his "Social Dividend" series. When it comes to community management, everyone feels very strongly about it. For enterprises, "social marketing" has become a standard equipment. Almost every comp...
"One hit will hit!" Reading experience of "Presentation Strategy Book for Professionals": Designing an effective presentation starts with formulating a content strategy
The Purpose of the Design Brief I still remember that on the morning of April 24, 2019, I was invited to L'Oréal Academy Taipei (L'Oréal Taipei Institute of Technology) on Zhouzi Street, Neihu District, to share with the students of the "L'Oréal Professional Hairdressing Industry KOL Star-Making Project" on the topic of "Money-attracting and Eye-catching Content Marketing Techniques". In just three hours, I started by mastering the elements of writing, and then introduced you one by one to se...
Reading experience of "If you want to be busy, be busy meaningfully": Leave the best time to yourself and create a heart-pounding feeling
Time-Saving Tips for Highly Effective People Previously, I held a Vista book club at Komma Space. At that time, I introduced the book "If you want to be busy, be busy meaningfully" to everyone, it is a book about time management. The author of this book is also American time management guru Laura. Van Dekan. She has observed an interesting phenomenon, that is, highly effective people usually have a lot of time, thinking that they have "a lot of time" and have time to do what they want to do. ...
Recommended preface to "The Rules of Making Millions from Self-Media: "3333 Internet Profit Plan" Written for Complete Amateurs: Sincere Sharing and Practice is the Road to Success
As one of the 50 recommenders of the book "The Rules of Making Millions from Self-Media: "3333 Internet Profit Plan" for Complete Amateurs", I didn't get the book from my friend Xu Weizhen until a week after it was published. However, this does not affect my recommendation of this book, because I have read the electronic version long before it was published... Speaking of Weizhen, he is really a self-media person in a unique style!
"Polly's Slash Path" Podcast Interview: Vista's Path to a Writing Profession
Recently, I was honored to accept an exclusive interview with Paulie, the host of the program "Polly's Slash Road". I talked about my career as a writer and how to start a business with my hobbies. Topics discussed in this episode: 1. Vista studied industrial engineering in graduate school. When I switched from engineering to the media industry, how could there be such a big career change? 2. Is it important to continue cultivating one’s interests outside of one’s major? 3. Do you have any in...
"Polly's Slash Path" Podcast Interview: Vista's Path to a Writing Profession
Recently, I was honored to accept an exclusive interview with Paulie, the host of the program "Polly's Slash Road". I talked about my career as a writer and how to start a business with my hobbies. Topics discussed in this episode: 1. Vista studied industrial engineering in graduate school. When I switched from engineering to the media industry, how could there be such a big career change? 2. Is it important to continue cultivating one’s interests outside of one’s major? 3. Do you have any in...
Reading experience of "Daily Practice of Creative Thinking": Strengthening the connection between the right brain and the left brain
The Myth of Inspiration for Creative Ideas In recent years, because I often give lectures and serve as a consultant in companies, public sectors, and universities, I not only have the opportunity to meet outstanding young friends from all walks of life, but I also find that everyone generally has a need for workplace writing or writing product copywriting and planning books. But come to think of it, I find that everyone is generally troubled by creative thinking and writing, and some friends ...
Write a wonderful chapter in life and take the first step from the "Creator Impact Training Camp"
When it comes to creating, are you yearning for it but holding back? As a writing coach, I have been teaching writing skills courses in major enterprises, public sectors and universities for a long time. Naturally, I am very aware of everyone's writing needs and bottlenecks. For example, many people may suffer from lack of inspiration, and some may not be able to master the structure and rhythm of writing, or do not know how to write eye-catching articles... Every time I see people struggling...
"The 13 Atomic Habits of the Slash Tribe: Establish Correct Habits and Change Your Future Life" Recommended Preface: Master a happy life, starting with cross-border development
Today is the beginning of winter, but the sun is shining brightly in Taipei. I am very happy to come to the Shangzhou Study Room of the City State Group to participate in the "Slash Clan's Winning Secrets Sharing Party" co-organized by the thirteen authors of the book "The Slash Clan's 13 Atomic Habits: Establish Correct Habits and Change Your Future Life". In addition to being happy to meet my old friend Ming Zhan (Anderson), I was also honored to meet Hans sitting side by side. We chatted a...