I read "Small Group Effect: The Invisible Power Sweeping Massive Users": Make good use of profit drivers to gain the upper hand in the era of quick success and instant benefits.
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This morning, I was invited to host a quarterly marketing reading group at City State Group. The book that City-State colleagues chose to read this time was “[Small Group Effect: The Invisible Power Sweeping Massive Users]” (https://www.books.com.tw/exep/assp.php/vista/products/00) written by Mr. Xu Zhibin, who once worked for Tencent. 10806531?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201904)”, which is also the third book in his “Social Dividends” series.
When it comes to community management, everyone feels very strongly about it. For enterprises, “social marketing” has become a standard equipment. Almost every company has its own fan page, LINE@ or Instagram account…but the question is, how can we run the community effectively?
In the past, I often taught social marketing courses outside. This time I saw Mr. Xu Zhibin’s “[Small Group Effect: The Invisible Power Sweeping Massive Users]” (https://www.books.com.tw/exep/assp.php/vista/products/001 0806531?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201904)》, I think it is indeed a good book worth referring to. There are many wonderful cases in the book, all of which are provided by front-line business people in major communities, which can be said to be quite precious.
The author also mentioned in the book that there are three benchmarks for running a good community, namely instrumentality, virality and long-term links. Friends who are interested can refer to the following two slides:
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During the hour-and-a-half reading group, I communicated with friends from the city-state. Everyone also agrees that in this busy era, it is indeed necessary to start from the driving force of interests and put forward unique value propositions, so as to have a chance to gain the upper hand and win the hearts of the people.
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Further reading
- “I am GaryVee: The Internet Master’s Ultimate Community Operation Bible” Book Club: Devotion is the path of a hero
- “I am GaryVee: The Internet Master’s Ultimate Community Operation Bible” Book Club: Don’t be afraid of imperfection, just keep doing it
- “You can be more than just an office worker” theme lecture: Transform into a successful business owner in 27 days
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