I read "Small Group Effect: The Invisible Power Sweeping Massive Users": Make good use of profit drivers to gain the upper hand in the era of quick success and instant benefits.
This morning, I was invited to host a quarterly marketing reading group at City State Group. The book that City-State colleagues chose to read this time was “[Small Group Effect: The Invisible Power Sweeping Massive Users]” (https://www.books.com.tw/exep/assp.php/vista/products/00 (opens in a new tab)) written by Mr. Xu Zhibin, who once worked for Tencent. 10806531?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201904)”, which is also the third book in his “Social Dividends” series.
When it comes to community management, everyone feels very strongly about it. For enterprises, “social marketing” has become a standard equipment. Almost every company has its own fan page, LINE@ or Instagram account…but the question is, how can we run the community effectively?
In the past, I often taught social marketing courses outside. This time I saw Mr. Xu Zhibin’s “[Small Group Effect: The Invisible Power Sweeping Massive Users]” (https://www.books.com.tw/exep/assp.php/vista/products/001 (opens in a new tab) 0806531?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201904)》, I think it is indeed a good book worth referring to. There are many wonderful cases in the book, all of which are provided by front-line business people in major communities, which can be said to be quite precious.
The author also mentioned in the book that there are three benchmarks for running a good community, namely instrumentality, virality and long-term links. Friends who are interested can refer to the following two slides:
During the hour-and-a-half reading group, I communicated with friends from the city-state. Everyone also agrees that in this busy era, it is indeed necessary to start from the driving force of interests and put forward unique value propositions, so as to have a chance to gain the upper hand and win the hearts of the people.
★ Welcome to like the “Vista Writing Companion Program (opens in a new tab)” fan page!
★ Do you want your copywriting to be liked by more people? Come and watch “Slow Reading and Understanding in Seconds (opens in a new tab)”.
★ To improve your content power, please don’t miss the online course “Content Power: The Super Power of Building Brands (opens in a new tab)”
★ Photo Credit: Tim Marshall (opens in a new tab)
Further reading
- “I am GaryVee: The Internet Master’s Ultimate Community Operation Bible” Book Club: Devotion is the path of a hero
- “I am GaryVee: The Internet Master’s Ultimate Community Operation Bible” Book Club: Don’t be afraid of imperfection, just keep doing it
- “You can be more than just an office worker” theme lecture: Transform into a successful business owner in 27 days
Next step
Bring this topic to your team
Vista Cheng speaks and runs workshops on AI workflows, writing and content systems for companies, schools and public agencies.
