Blog
Practical insights on AI, writing, and content strategy
I read "Small Group Effect: The Invisible Power Sweeping Massive Users": Make good use of profit drivers to gain the upper hand in the era of quick success and instant benefits.
This morning, I was invited to host a quarterly marketing reading group at City State Group. The book that City-State colleagues chose to read this time is "Small Group Effect: The Invisible Power Sweeping Massive Users" written by Mr. Xu Zhibin, who once worked for Tencent. It is also the third book in his "Social Dividend" series. When it comes to community management, everyone feels very strongly about it. For enterprises, "social marketing" has become a standard equipment. Almost every co...
Five key steps to build a personal brand: start with inventory of resources, setting target audience and market segmentation
This morning, a friend who had attended the "Build My Personal Brand" seminar came to me. This friend is not only an excellent photographer, but also a very caring father. He currently runs a photography studio and is particularly good at parent-child photography. He actually has his own ideas about starting a business and understands the importance of building a personal brand, so he wanted to register a simple and easy-to-remember domain name very early on and planned to build a distinctive...
I read "The Most Critical Thing to Success: Managing "Not as Expected"": Pursue a successful life with consistent speed and speed
Read "The Most Key Thing to Success" by Japanese psychological strategist DaiGo and learn how to face "not as good as expected" in life. We should not just work hard, but also learn to self-manage and use tools to control variables and pursue a successful life that is both fast and slow.
I watched "One Hit!" "Presentation Strategy Book for Professionals": Designing an effective presentation starts with formulating a content strategy
This morning, I was invited to L'Oréal Academy Taipei (L'Oréal Taipei Institute of Technology) on Zhouzi Street, Neihu District, to share with the students of the "L'Oréal Professional Hairdressing Industry KOL Star-Making Project" on the topic of "content marketing techniques to attract money and attract attention". In just three hours, I started by mastering the elements of writing, and then introduced you one by one to setting target audiences, formulating content strategies, and various t...
New Generation Network Management: Start with Facebook Friendship Invitation
Yukio Fujimaki, a member of the Japanese Senate who passed away in the spring of 2014, once said: "Be highly curious about people, but don't pretend to be familiar! Only by being friendly can you build connections." Whether it is building social competitiveness or managing connections, it actually starts with interactions between people. And respect and kindness are only the first step. Bringing the topic back, if I want to talk about the secrets of "people management", I think I can really w...
Recommended preface to "The Science of Seduction": Put "The Science of Attention" in your backpack and read it easily at any time
As early as several years ago, I once attended the author's class of this book. Articles and reports written by Ben Parr in the media. I’m glad to learn about “The Science of Seduction: In the age of distraction, how to grab everyone’s attention, make the world listen to you, see you, and even be willing to pay for it?” "The book will be published soon. This is a practical and interesting book. I am happy to recommend this new book to everyone.
"Email Marketing Automation" Course Experience: The pursuit of monetization starts with writing eye-catching copywriting
In recent years, I often give lectures in companies or universities. I am very happy that I finally have the opportunity to be a student and recharge my batteries. At early eight o'clock in the morning, I came to the Benya Conference Center near Nanjing Fuxing MRT Station, ready to listen to Teacher Yu Weichang (Brother Chang) lecture on "Email Marketing Automation". In this seven-hour course from 9 a.m. to 5 p.m., Brother Chang generously shared the complete know-how of email marketing with ...
Recommended Preface to "Jobs' Letter Box": He Never Left
Time flies, and counting on the fingers of one hand, it has been 2,754 days since Steve Jobs left us. During his absence, the earth was still moving every day. For the majority of Apple people who carry iPads in their backpacks or hold iPhones in their hands, it seems to be no different? We still send messages to friends through LINE every day, follow the global Internet pulse on Facebook, and occasionally play "Angry Birds" or "Fruit Ninja" to relieve stress. Gradually, the focus of the medi...
"Global Thinking, Local Marketing": Unique Segmentation and Local Marketing
Speaking of the "Pokémon Go" craze that started in Taiwan, you must still remember it! Adults and children are busy hunting monsters in the park, which has become a new social phenomenon. Some people believe that the success of this game is due to augmented reality (AR); others say that this is because Nintendo attaches great importance to intellectual property (IP), and only long-term operations can bear fruit. But I think there is another key element, which is that they have added localized...
I read "Designing a Comfortable Home": Creating the miracle of life starts with writing and design
Today at noon, I happened to have an appointment with some friends from Apple Daily in Hong Kong to have lunch at a cafe in Minsheng Community. Suddenly, there was a sudden earthquake, which scared all the friends who came from afar! Later, after watching the real-time news, I realized that a magnitude 6.1 earthquake occurred in Xiulin Township, Hualien County. The moment the earthquake happened, I felt panicked in my heart. It was not that I was worried about my personal safety, but I was th...
Course experience of "Cracking the secrets of meeting public class enrollment standards" course experience: Lecturers should have built-in data thinking and actively manage the target audience
For professional lecturers, open class enrollment is always a lingering nightmare, which is more nerve-wracking than preparing for lessons; even talking about this topic will make your scalp numb! However, if you are a lecturer like me, you cannot avoid this issue and you will have to face it sooner or later. Just like last night, I just held the first lecture on "Building My Personal Brand". Thank you all for your support and encouragement, so that the first lecture can successfully start th...
Recommended sequence for "Traffic Pool": To create traffic, start with "excellence"
In my impression, the product managers, marketing planners, and people responsible for user operations in every company are always very busy - they are busy racing against time, busy dealing with customers, busy chasing orders and performance, and at the same time, they are also busy learning all kinds of novel digital marketing knowledge and technologies in this fiercely competitive era. Following the previously popular "Growth Hacking" theory, a new set of marketing thinking called "Traffic...
Recommended preface to "77 Copywriting Promotion Tips That Will Make People Buy Finger-Chopping": Copywriting is a spiritual journey
Well, what is copywriting? How is it different from ordinary articles? If you have students who have taken my copywriting class, you will definitely know that copywriting is not just about writing, but also a spiritual journey. In other words, successful copywriting will comprehensively reflect all your experience and professional knowledge, and at the same time help you process this information and convey it to the target audience (TA, Target Audience) for the purpose of selling products or ...
The first issue of "Vista Writing Companionship Program" final meeting and sharing session: partners meet and enjoy each other, meet to improve writing
The sun is shining brightly this afternoon. In order to make it easier for partners to come from all over to meet, I deliberately chose Room 701 of Komma Space near the MRT Sun Yat-Sen Memorial Hall Station to hold the final meeting and sharing session of the first phase of the "Vista Writing Companionship Program". Although this writing companionship project has been going on for three months, most of the partners only met for the first time today. Fortunately, they usually communicate in LI...
Make full use of title elements to write good articles that people will never forget.
In this fragmented era, "fast-changing" fashion cannot accurately describe the changes in global society. In order to attract everyone's attention, many marketing experts, copywriters or social editors often rack their brains just to "squeeze" a few popular titles that are enough to gain traffic. For this reason, no matter when I teach in companies or universities, or when I discuss homework with my partners in the "Vista Writing Companion Program", people often ask me questions about subscri...