Blog
Practical insights on AI, writing, and content strategy
Rakuten Market Future Forum: Content Marketing
Time flies, and more than three years have passed in the blink of an eye, but I am still deeply impressed by this "Rakuten Market Future Forum" and I often think of the rapid development of content marketing in recent years. Although three years have passed, the briefing in this article still has some reference value, and I take this opportunity to share it with you. According to the "International E-Commerce Development Trends" report released by the Information Industry Promotion Foundation...
Want to become a freelance worker? Let’s take a look at “After leaving the company, I’m doing pretty well”
On the eve of the Chinese New Year, the cafe was bustling with people. Some people came to take a rest after finishing their New Year shopping, while others were still working with their laptops. It seemed they had no time to spare! As for me, I was sipping coffee and reading the book "I'm Living Well After Leaving the Company: An Ideal Life Proposal for Becoming a Freelance Worker", but my mood was actually complicated. This book not only writes some of my inner thoughts, but also portrays m...
Do a good job in self-management and make good use of your morning diary to realize your dreams
They say "life is short", have you ever thought about how to live a wonderful life every day? If we regard ourselves as a book waiting to be edited, then how should we plan and operate content? I previously participated in the "Dream Morning Reading Club" co-organized by Peng Xiaoliu and Jian Shu. I listened to Teacher Xiaoliu share a good book with friends from all over the world at 6:30 every morning, and I felt that it was very rewarding. Beginning in April, the good book read by Teacher P...
What Brother Qiang’s concrete class taught me: How to convey professional content?
This article was originally published on the "Content Research Institute" website. Although it was almost two years ago, Brother Qiang's teaching skills in simple and in-depth terms are still vivid in my mind. Until the eve of class tonight, I kept asking myself: Is there too much time? Come and listen to someone explain what "concrete" does? It’s not like we’re building a house! Although there is some connection between home and architecture, it takes me an evening to understand what "concre...
I watched "Dreams Come True!" Awakening your handmade soul: 100 must-do things from interest to sales》: Use content to add value to your brand
Recently, I was watching "Dreams Come True!" Awakening Your Handmade Soul: 100 Must-Do Things from Interest to Sales" is a book written by the Japanese author Masashi Tanaka. As the name suggests, this is a book written for people who are interested in designing and selling handmade works. The author lists 100 "things you need to do to commercialize your interest." It can be said to be a highly referenced operation guide.
I watched "Motivation Revolution": Use creativity and professionalism to connect fate and create the meaning of a wonderful life
To be honest, when I first saw the new book "Motivation Revolution: For the Generation Who Don't Want to Work for Money" in Eslite Bookstore, written by the Japanese author Kazuki Ohara, I sneered at the line written on the waist of the book: "As a generation who is not hungry, have you found your own instruction manual?" ──In this busy modern society, who is not trying to survive in the Jiji Camp? Where does this "generation without hunger" come from!
How to start a blog: follow five steps to help you build your personal brand
Recently, both my partners in the "Vista Writing Companionship Program" and some writers and lecturers I already know have all asked me about issues related to running a blog. So, let’s talk to you today about how to start a blog! Before we talk about how to start a blog, we may all need to understand one question first, that is, why write a blog? Everyone has different motivations and reasons for writing blogs. Some people want to express their feelings and record life, while others want to ...
How should the B2B industry do content marketing? Analyze GE Power’s three marketing secrets
In recent years, I have often been invited to give speeches and lectures at government agencies, private enterprises, or universities to introduce the development of content marketing. Every time I talk about the latest trends in global content marketing, I never forget to remind everyone that many B2B industries have begun to increase their efforts in content production and marketing... Unlike the B2C industry, which can use a lot of cool and interesting messages to stimulate the consumer pu...
I watched "I heard you are starting a business": The long part is suffering, the short part is life
I have several problems that may not seem fatal but are actually a bit troublesome, such as not being good at recognizing people, or always forgetting what night it is? This evening, a friend asked me, "When is New Year's Eve?", but I couldn't answer... I am wandering around the world as an unfree worker. When I open my eyes every day, I think about work. Naturally, I can't remember when I have a holiday? When do you need to make up another shift? This kind of life similar to entrepreneurship...
To write great social posts, master these five key elements
This morning, I am very happy to be invited to the First Bank Head Office to share on the topic of "Building Brand Digital Power". In the face of elites from various units, I share with you my experience in running brands and communities in the past few years. In just two hours, I started from the creation of personal brand and corporate brand, all the way to content production, social marketing and content marketing... Taking First Bank as an example, in addition to the beautifully designed ...
Teaching primary school students to write essays made me realize three principles of writing
At the moment of writing this article, I am acting as a nanny to a primary school student... to be more correct, I should be her composition teacher! Entrusted by a friend, I would like to teach primary school students how to write essays? I still remember that when I was in elementary school, I always had a lot of homework during the winter and summer vacations. One of this kid’s winter vacation assignments was to write about his experiences during his graduation trip. I first communicated w...
Use the "echo method" to help you write wonderful articles
I happened to watch a TEDx Talks video tonight, which was "How to Learn to Speak English Well Using the Echo Method" by Karen Chung, a professor at the Department of Foreign Languages and Literature at National Taiwan University. In this 18-minute speech, Professor Scarlin led everyone to use the "Echo Method" to break through the barriers of oral English expression, bringing us back to the correct path of language learning and reconnecting with the world.
Make good use of the DECAX model to develop your content marketing strategy
Friends who are engaged in Internet marketing must be familiar with the AIDMA model and the AISAS model, right? The so-called AIDMA model was developed by American marketing and advertising expert Sam. Roland. In his work, Samuel Roland Hall explains the abbreviation of advertising on consumer psychological processes.
In addition to running fan pages, blogs and live broadcasts, you can also do this to promote content marketing
When it comes to trends in the mobile era, many people immediately think of YouTubers and live video broadcasts. Many young generations can avoid watching TV, but they cannot help but lock in the video and audio channels of certain Internet celebrities. Indeed, the charm of live broadcasts and videos is quite powerful, but have you ever paid attention? Sound media has also quietly emerged. In addition to traditional radio broadcasts and online radio (such as Himalaya FM, Litchi FM, etc.), mor...
Want to fulfill your publishing dream? Please first understand potential readers, test content and evaluate sales
Yesterday morning, I met a coaching friend at Starbucks. While listening to her talk about New Year's resolutions, she also shared my experience of investing in the "Vista Writing Companion Plan" these days. I knew that this coach had a plan to publish a book, but I didn’t know the specific theme and direction before, so I couldn’t provide much help. But this time I was finally able to share it with her. She talked about the blog she had been writing for a while and hoped to have the opportun...