Blog
Practical insights on AI, writing, and content strategy
"Content Marketing & Copywriting 6Hrs Practical Class" course experience: Vista copywriting master guidance, close to the needs of marketers
The author of this article is Ms. Grace Lin. Thank you for authorizing the "Content Hacker" website to reprint it. In fact, how to write good marketing copy has been a project that has troubled me for a long time. I will pay close attention to and refer to any books on the market such as "77 Copywriting Tips to Make People Buy: The Power of Advertising Copywriting to Catch Eyes, Hit the Point, and Stay in Heart" or I can see competitors' marketing copywriting on the Internet. However, for a l...
I read "Zangxingliu Briefing Thinking Technique: Find the logic of persuasion and let your value be seen!" 》: Let your inspiration fly and don’t stick to traditional presentation methods.
I remember teacher Sun Zhihua once mentioned: "Briefings are not about communication and persuasion, but about reaching consensus." Okay, here's the question! If the purpose of the briefing is to reach consensus, rather than simply communicating and persuading, then what should we do? Do you include lots of eye-catching images in your presentation? Or use various flying and escaping animations to attract attention? Until I read Teacher Zhang Wangxing's new book "Wangxing Liu Briefing Thinking...
Want to build a traffic pool? Please make good use of Google Analytics and UTM tags to accurately understand visitor dynamics.
For many companies, they want to build a traffic pool. But as the logical thinking of digital marketing begins to change, it is obvious that "user thinking" is more important than "traffic thinking". Back to the essence of marketing, there are five processes of "hearing, knowing, interpreting and embracing". The “smell” at the beginning refers to exposure and traffic.
"Zero Second Thinking Power" Master Akabane Yuji taught me intuitive thinking: immediate decision, immediate decision, and immediate execution
The author of this article is Ms. Wei Meifeng, who is now a lecturer on graphic thinking. Thank you for authorizing the "Practical Guide" website to reprint it. Wouldn’t it be nice if you could come up with proposal ideas quickly without taking too much time? How great would it be if we could cope with sudden changes and quickly respond and complete decisions? How great would it be to be one step ahead of the competition, be prepared and waste less time? What if we could simplify and optimize...
Recommended preface to "Competition Starts from the Heart": Practical drills are the only way to truly learn
Editor's note: I really like the book "The Game Starts from the Heart" because when reading this book, it reminds me of the original intention of creating content. Creating and sharing are joyful, just like sweating out a game of tennis! I know that some friends may not be familiar with writing, and may even feel a little intimidated... But I want to tell you, don't think too much, you might as well refer to the author's advice in this book, and just practice more! When you think of tennis, w...
Why is the job of a product manager so fascinating?
The author of this article, Evonne Tsai, is currently the deputy manager of the business transformation department of an e-commerce company. Thank you for authorizing the "Practical Guide" website to reprint it. Recently, my online course "Product Manager Workplace Learning: A Compulsory Career Guide for PMs!" has started raising funds!
Do you want "goods go out and people come in"? To attract customers, you must first let people see your changes
The author of this article is Ms. Liu Guixiang, founder of Liu Guixiang Smile Service Academy. Thank you for authorizing the "Practical Guide" website to reprint it. When opening a business, the most important thing is to have income. The boss's wish is that customers can keep flowing in like water. For restaurants or companies, costs will be incurred every second from the time they open their doors every morning, including personnel expenses, software and hardware, product procurement and re...
Don’t be a bad person as an operator: find the right business model and adhere to the principles of being a person and doing things
The author of this article, Guan Dengyuan, is the co-founder of Delai vegetarian restaurant chain. Thanks for authorizing the "Practical Guide" website to reprint it. May is over, and our company has set a new ceiling for this May tax filing season, which is a bit surprising. Of course, there is joy in reaching a new high in revenue, but the biggest change that makes me feel is the change and adjustment in mentality in the past six months. Let me talk about my mentality first. In the past six...
How to set goals? Make good use of SMART principles to create a 21-day action plan
The author of this article is Ms. Lucy Cheng. Thank you for writing for the "Practical Guide" website. Have you ever been confused at the end of the year as to why 365 days have passed like this? (How come you haven’t saved much money?) Or, do you feel like your horse teeth are too long on your birthday? (But I have gained weight. What about losing weight as promised?) Or, after finishing a certain big project, you suddenly find that you have no other life except work? (Some people may even p...
Pursue a beautiful life practice, start with "summer local travel"
There was a shower in the afternoon today, but luckily the sky cleared up soon after the rain. I came to the somewhat unfamiliar Jinxi Street to attend the "Summer Local Travel" lecture held by my friend Sabrina and her friends. When I saw the description written by the organizer on the registration page, I couldn't help but yearn for it, and as expected, the event was amazing as soon as it started! Traveling is to see a more realistic world.
I watched "Building 360-Degree Marketing Product Power: Product Managers Take You to the Core of Business Competition": Want to change the world? Let’s learn to be a product manager first
Even now, I have long been traveling as a corporate consultant and professional lecturer, but when I dream back at midnight, I always think of my past as a product manager in Internet companies such as NetQing Technology and Sweet Potato. As I mentioned in the article ""Silicon Valley's most powerful product project management book: Project management master teaches you to use practical processes to build products that everyone likes" Recommended Preface: Embark on the Road to Product Manager...
Programmer’s business experience: Instead of racking your brains to write an app, it’s better to sell T-shirts online
I still remember that one day, I saw an interesting report from the Bay Area Daily: It turned out that in order to raise travel expenses to attend the WWDC conference, and also to show his support for the Objective-C programming language, an American programmer designed a T-shirt with a dinosaur pattern and promoted it through Twitter. Unexpectedly, it turned out to be a good success, which made him sigh that he should stop racking his brains to develop apps and just sell T-shirts!
How to do crisis public relations? Three things Haidilao Hotpot teaches us: taking responsibility, reviewing and making real improvements
Tonight (May 30), I will teach the "Practical Training on Media Communication and Press Release Writing" course to the latest batch of students at Tiandi Humanities and Creation. Since the course will introduce a unit on "Crisis Public Relations", I couldn't help but think of the recent controversy surrounding the "Things My Best Friend Doesn't Tell You" incident. This incident is still in the process of fermentation. Perhaps we should not rush to a conclusion too quickly, but this is the lat...
What is a MOOC?
In a highly competitive society, "If you don't advance, you will retreat" is indeed an unchanging truth. In order to survive, everyone has to start paying attention to further study. Many people have dreamed of studying abroad, but have you ever thought that the scenes in the movie "Good Will Hunting" might one day appear in real life scenes? ——We no longer have to spend $150,000 to attend Harvard University! As long as you are connected to the online education platform, you can freely choose...
What is real estate technology?
If you often pay attention to relevant developments in the real estate industry at home and abroad, you may have seen the cool-looking new term "real estate technology" or "property technology" (PropTech) in the media, right? At the PropTech Pitch conference held every year in Germany, thirty real estate technology companies from all over the world are selected to showcase their innovative business models to consumers, real estate investors, real estate managers, angel investors and venture i...